Event Details

In today's volatile business environment—marked by economic instability, geopolitical tensions, and relentless market competition— one of the first executive decisions on the table is: should organisations cut marketing budgets during difficult economic times, or continue investing to protect long-term growth?

Whether your organisation is facing economic uncertainty, internal performance pressures, or disruptive market shifts, this interactive masterclass, led by Dr Daniel Hampson, will equip you with the tools to:

• Understand the "Why" Behind Retrenchment
• Differentiate Strategy from Short-Term Fix
• Safeguard brand equity without sacrificing market relevance

Agenda

14:00 – 14:30 Registration 签到

14:30 – 14:35 Opening remarks 主持人开场

14:35 – 14:45 XJTLU IMBA programme introduction 西交利物浦大学IMBA项目宣讲

14:45 – 15:45 Marketing masterclass – Marketing Retrenchment: Cost Control or Strategic Risk? 互动大师课 – 营销预算削减：是成本控制，还是战略风险？

15:45 – 16:00 Q&A

16:00 – 16:30 Networking session 自由交流

Speakers

Event Sponsor

<Showcase Session> is a service that BritCham Shanghai offers to business members. Through the <Showcase Session>, member companies will have the opportunity to introduce and promote their services and products to interested Chamber members and non-members.