8:00 –8:30 Arrival, Networking, and Breakfast

8:30 –8:35 Opening Remarks

Rupert McPetrie, CEO, WPP Media China

8:35 –9:15 Keynote 1: China's 2026 Economic Blueprint 2026

G.Bin/Zhao, Founding Chairman, Global CEO Institute

Guest Economist, Forbes China & World Finance Forum

Venture Partner, Asia Investment Capital (AlC)

9:15 – 9:45 Keynote 2: Winning China Marketing Strategies for 2026

Dennis Potgraven, Chief Strategy Officer, WPP Media China

9:45-10:05 Keynote 3: From Local to Global: Crafting a Glocalization Strategy for Brand Success

Dan Hui, WPP Media China Outbound Business Lead

Managing Director of Essence Mediacom | Dan Hui, WPP

10:05 - 10:20 Keynote 4: Business for Good - Promoting

Sustainable Development Through EsG

Juliet Zhu, Professor of Marketing,

Director of Center for EsG and Social innovation,

Cheung Kong Graduate school of Business (CKGsB)

PhD, University of Minnesota

10:20 - 11:00 Panel Discussion

·      Navigating Economic Headwinds: Sustainable Strategies for Long-Term Brand Equity

·      The Role of AI-Powered Marketing in Navigating Macroeconomic Volatility

·      Decoding 2026: Where to Find Profitable Growth in the New Opportunities

·      Beyond ROI: The New Metrics for Proving Marketing's Value to the Board

*Venue information will be shared upon successful registration*

8:00 –8:30 签到交流与早餐

8:30 –8:35 开幕致辞

Rupert McPetrie, WPP Media中国区首席执行官

8:35 –9:15 演讲1: 2026中国经济展望

赵广彬，环球CEO智库创始理事长

福布斯中国及世界金融论坛特邀经济学家

亚投资本业务合伙人

9:15 – 9:45 演讲2: 中国市场五大制胜营销战略

Dennis Potgraven, WPP Media 中国首席策略管

9:45-10:05 45 演讲3: 制定"全球本土化"战略,打造成功品牌

回聃，WPP Media 出海负责人

精识中国董事总经理

10:05-10:20 演讲4: 商业向善 - 从 ESG 的视角推动企业可持续发展

朱睿

明尼苏达大学商业管理博士

长江商学院市场营销学教授

ESG及社会创新中心主任

10:20 - 11:00 圆桌讨论

·      逆风前行: 构建品牌长期价值的可持续策略

·      人工智能营销如何应对宏观经济波动

·      破局2026: 新机遇中的盈利增长点挖掘

·      不再局限于投资回报率: 证明营销价值的新标准

场地信息将于报名成功后告知。

*The Chamber reserves the right to alter the above agenda at its sole discretion.

<Showcase Session> is a service that BritCham Shanghai offers to business members. Through the <Showcase Session>, member companies will have the opportunity to introduce and promote their services and products to interested Chamber members and non-members.