For decades, Chinese consumers had a strong preference for foreign brands. This, however, has changed. Local brands are growing and winning. Many new reports have found that led by Gen Z, Chinese consumers now buy more and more Chinese brands. What does that mean for the MNCs that are already in the China market? Is it still a good time for new brands to enter the China market? Let's take a deep dive into the mind of the Chinese consumer and learn what international brands can do better in a more competitive environment.
The entry includes canapés, two glasses of wine and soft drinks.
The Speakers
Agenda
6:00 pm – 6:30 pm: Registration
6:30 pm – 7:30 pm: Panel Discussion
7:30 pm – 7:45 pm: Audience Q&A
7:45 pm – 8:30 pm: Networking and Close
*BritCham Shanghai reserves the right to alter the above schedule at any time.
Notes:
In case of cancellation, please kindly note you must email the Chamber at Eloise.Zhang@britishchambershanghai.cn before 5 pm, 16 May. Due to the service charges of Glueup and online payment platforms, we can only partially refund up to 90% of your ticket price and refund will be processed within 14 days after the event via your original payment method. However, it is non-refundable for a cancellation request made beyond the above-mentioned timeframe.
