Event Details
The COVID-19 pandemic has dealt a massive blow to economic, social, health and wellbeing to globe, and with it a tide of uncertainty and misinformation. In China, the coronavirus outbreak has caused short-term upheaval in the consumer industry, especially for catering, hospitality and tourism, etc. However, crises are often said to represent new opportunities. The British Chamber Shanghai's Hospitality, Leisure, Food & Beverage Committeeinvites experts from Deloittee and China Skinny to share insights and help business prepare for the rebound.
Deloitte APAC consumer products and retail sectors leader Tian Bing Zhang will discuss the digital transformation from a consumer scenario view, and provide solutions for enterprises to develop a sharper competitive edge and be better positioned for the consumption rebound to come.
Deloitte Financial Advisory Partner Jimmy Chan will share the result of the joint catering industry survey conducted by China Cuisine Association and Deloitte, and introduce Deloitte's practical experiences in providing professional support to many enterprises negotiating systematic or structural financial crises and major emergencies.
China Skinny Managing Director Mark Tanner will draw on his experience at China Skinny which has been closely monitoring the pandemic's impact in consumer behaviour and business adaptation since January. China Skinny has worked with national and state governments and MNC brands around solutions and strategies to minimise the impacts and capitalise on the opportunities from the crisis.
Mark will discuss the changes in consumer behaviour and marketing over the different stages of the virus, changes in go-to-market strategies, and clarifying areas of concern based on conversations with over 200 exporters since the outbreak. Mark will deliver his data, anecdotes and recommendations in a thoughtful, grounded and concise tone, ensuring takeaways are actionable and realistic.
Event Agenda:
15:50 - 16:00 ZOOM Login
16:00 - 16:05 Introduction
16:05 - 16:55 Discussion (30 mins - Deloitte, 20 mins - Mark Tanner)
16:55 - 17:15 Q&A Session
17:15 - 17:20 Closing Remarks
Related Readings:
From Deloitte
Impact of COVID-19 on Finance and Operations in the Chinese Catering Industry
- EN: https://www2.deloitte.com/cn/en/pages/consumer-business/articles/new-pattern-of-catering-consumption.html
- CN: https://www2.deloitte.com/cn/zh/pages/consumer-business/articles/new-pattern-of-catering-consumption.html
Omnichannel Transformation Begins by Grasping the Key to Consumer Mentalities
- EN: https://www2.deloitte.com/cn/en/pages/strategy-operations/articles/consumer-needs-2019-ncov.html
- CN: https://www2.deloitte.com/cn/zh/pages/strategy-operations/articles/consumer-needs-2019-ncov.html
The Fresh Food Business: Spurring the 'Local Community' Trend Forward
- EN: https://www2.deloitte.com/cn/en/pages/strategy-operations/articles/consumer-behavior-for-fresh-produce-in-2019-ncov.html
- CN: https://www2.deloitte.com/cn/zh/pages/strategy-operations/articles/consumer-behavior-for-fresh-produce-in-2019-ncov.html
Situational Thinking + Phased Preparation + Motivated Rally, How consumer products & retail enterprises can win the battle against COVID-19
- EN: https://www2.deloitte.com/cn/en/pages/strategy-operations/articles/how-consumer-industry-fights-against-2019-ncov.html
- CN: https://www2.deloitte.com/cn/zh/pages/strategy-operations/articles/how-consumer-industry-fights-against-2019-ncov.html
๏ปฟFrom China Skinny
The Importance of Communicating with Customers During a Crisis
- EN: https://www.chinaskinny.com/blog/communicate-customers-covid-19/
- CN: https://www.chinaskinny.com/cn/blog-zh/communicate-customers-covid-19-2/
Consumer Trends Resulting from the Coronavirus
- EN: https://www.chinaskinny.com/blog/coronavirus-consumer-trends/
- CN: https://www.chinaskinny.com/cn/blog-zh/coronavirus-consumer-trends-2/
How to Read the Coronavirus' Impact on Chinese Consumer Behaviour
- EN: https://www.chinaskinny.com/blog/coronavirus-consumer-behaviour/
- CN: https://www.chinaskinny.com/cn/blog-zh/coronavirus-consumer-behaviour-2/
Finding Opportunity During the Coronavirus Outbreak
- EN: https://www.chinaskinny.com/blog/coronavirus-outbreak-opportunity/
- CN: https://www.chinaskinny.com/cn/blog-zh/coronavirus-outbreak-opportunity-2/
๏ปฟNotes:
Participants can send their questions in advance using the registration form.
This webinar will be conducted via ZOOM. You will receive an email with a ZOOM meeting ID and password one day before the event. Please ensure your email address is valid, and please make sure to check your junk box as well.
In case of cancellation, please kindly note you must email the BritCham Shanghai Event staff Hilary.Wu@britishchambershanghai.cn before 4pm, 13 April. Due to the service charges of Event Bank and online payment platforms, we can only partially refund up to 90% of your ticket price and payment will be processed within 14 days after the event via your original payment method. However, it is non-refundable for cancellation request made beyond the above mentioned timeframe.