Since its launch in 2023, the Great British Day Out has grown into one of BritCham Shanghai's largest community events. In 2026, it will once again join forces with Corporate Sports Day, creating a bigger, more dynamic event with broader audience appeal and more opportunities for brand exposure.

More than 3,000 attendees, 70 British and international brands and 30 corporate sports teams are expected to take part. From prominent brand visibility and product showcases to sampling, retail and interactive experiences, participating businesses can connect with visitors throughout the day in a lively and engaging environment.

The event is made possible with the generous support of our venue sponsor, The British International School Shanghai, Puxi.

Why Participate?

• Introduce your brand to more than 3,000 potential customers
• Showcase, demonstrate or sell your products and services
• Create memorable experiences through sampling, activities and interactive displays
• Gain visibility across BritCham Shanghai's promotional channels and the event venue
• Connect with business leaders, professionals, families and Shanghai's wider international community
• Position your organisation alongside established British and international brands

Event Highlights

• Main Stage: Live bands, cultural performances, lucky draws and headline entertainment throughout the day
• Busking Area: An intimate and lively space for spontaneous performances and emerging talent
• VIP Lounge: An exclusive hospitality space for sponsors, partners and invited guests
• Education Hall: A dedicated showcase featuring leading schools, universities and education providers
• International Zone: A celebration of the cultures that make Shanghai an international city, featuring both global and local experiences
• Corporate Sports Tournaments: More than 30 corporate teams competing in badminton and football, bringing friendly rivalry and team spirit to the day
• Food & Beverage Zone: A tempting selection of British favourites and international flavours
• Health & Wellbeing Zone: Relaxing and interactive experiences designed to support healthier living and give visitors a moment to recharge
• Kids' Activity Zones: Indoor and outdoor areas featuring bouncy castles, sporting activities and interactive games
• Picnic Area: A relaxed outdoor space where families, friends and the wider community can unwind and enjoy the day together
• Great British Motor & Retail Showcase: An exhibition of vehicles, innovative products, lifestyle brands and services from British and international businesses

Whether your goal is to build awareness, generate leads, launch a product or engage directly with customers, British Day 2026 provides a flexible platform to bring your brand to life.

Agenda

• 2:00 – 2:30 pm: Registration/ Online Teams Dial-in

• 2:30 – 3:30 pm: 2025 British Day Briefing

• 3:30 – 4:00 pm: Q&A

*BritCham Shanghai reserves the right to alter the above agenda at any time.

Online Access

Microsoft Teams : https://teams.microsoft.com/meet/460715597525984?p=N23oal2HR8iUSu4LVz​

会议 ID: 460 715 597 525 984

Offline Access

HG One Rewards Club Lounge at BritCham Shanghai Office.

(See details below)